Oden 10/30/10 Messaging

Dear Oden Friend,
If you had 10 seconds, 30 seconds, even 10 minutes to describe what your company does and what separates it from the competition, could you do it? The latest Oden article discusses the importance of consistent messaging for lots of marketing communication scenarios. Take a look, then click the Forward link at the bottom of this e-mail to spread the word with friends and colleagues.

Is your brand message substance or spin?
Ginger Durbin, Senior Account Advisor

So what will be your brand message to the world on 10/30/10? A strange question perhaps. Other than being the day before Halloween, there’s certainly no magic in that date. There are no invitations to send, no gifts to give, no major world events. But it happens to have great meaning in our realm. And I simply could not resist the chance to capitalize on this once-in-a-century opportunity to make the connection. In fact, it’s all about making the right connection. You see, when it comes to messaging, every branding firm has its own framework. And regardless of which framework you choose, the most important thing is to make sure your message is a true reflection of your position, one that has a solid, proven foundation to support it. Oden has a method to make that connection—we call it 10/30/10^TM Messaging.

Click here to read full article.

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